“As we try to make brands more interesting and useful to people (or at least less annoying), I found myself taking inspiration from two artists each of whom takes on the task of making the world a more creative and interesting place.
Miranda July is one of those people with a lot of slashes after her name (performance artist/writer/film maker) who always seems to be doing something surprising and excellent. In her long-term project learning to love you more, she (along with another artist) sets artistic assignments for anyone to complete and send in. NooneIt’s much like The view from your window or Postsecret, except refreshed with a new project every month. But like those other sites it provides a little glimpse into the odd and wonderful corners of people’s brains, especially people who society doesn’t usually label as creative.
The writing about the impetus for the project is really nice too:
“The best art and writing is almost like an assignment; it is so vibrant that you feel compelled to make something in response.”
That’s a worthy goal for any creative project. Also, you need to stop what you’re doing and check out the lovely website for her new book No one belongs here more than you.
And while you’re at it, see this. Twice.”